MUSIC ASKS these are actually pretty hard but why not.
- 1: A song you like with a color in the title
- 2: A song you like with a number in the title
- 3: A song that reminds you of summertime
- 4: A song that reminds you of someone you would rather forget about
- 5: A song that needs to be played LOUD
- 6: A song that makes you want to dance
- 7: A song to drive to
- 8: A song about drugs or alcohol
- 9: A song that makes you happy
- 10: A song that makes you sad
- 11: A song that you never get tired of
- 12: A song from your preteen years
- 13: One of your favorite 80’s songs
- 14: A song that you would love played at your wedding
- 15: A song that is a cover by another artist
- 16: One of your favorite classical songs
- 17: A song that would sing a duet with on karaoke
- 18: A song from the year that you were born
- 19: A song that makes you think about life
- 20: A song that has many meanings to you
- 21: A favorite song with a person’s name in the title
- 22: A song that moves you forward
- 23: A song that you think everybody should listen to
- 24: A song by a band you wish were still together
- 25: A song by an artist no longer living
- 26: A song that makes you want to fall in love
- 27: A song that breaks your heart
- 28: A song by an artist with a voice that you love
- 29: A song that you remember from your childhood
- 30: A song that reminds you of yourself
blackpooled asked: An otamatome, a gazebo, a Sandshrew, a link to "let me google that for you," and a music box.
Well, at least summoning my recent tumblr incarnation.
Five Things You’d Put in a Pentagram to Summon Me
Your move, followers. What items do you use to bring me forth?
lol im curious
When the streams cross
That moment when the co-worker transfers a photo to you by AirDrop on your iPhone and you realize your iPhone has helpfully picked a cosplay photo of yourself (the same icon as tumblr) as my icon to represent me on his phone, probably taken from my youTube account. Gee thanks.
At least it’s the co-worker who sorta knows what’s up with my photo life, and the photo was probably too small to identify anything in it, but still, boo crossing the streams.
YouTube at Large(r)
During the MTV Movie Awards, YouTube launched a new initiative aimed to change the way YouTube creators are seen by their communities and by the world at large. I’m not saying that this is a bad strategy or even a bad thing for YouTube, but I think it is worth discussing because it will change YouTube.
Several advertisments were run featuring YouTube creators Rosanna Pansino, Bethany Mota, and Michelle Phan. These weren’t endorsements for products, they were advertisements for their YouTube channels.
Now, this might seem a little puzzling. All of those channels are growing extremely quickly…they don’t really need the help. Plus, YouTube doesn’t even own them…so why invest a bunch of money in their promotion. Any one of those creators could leave YouTube for a show on TV tomorrow and say “Hey, thanks for the free promotion YouTube! Now I have a real show!”
So why are they doing this?
- Those creators (and other creators) are now actually less likely to leave YouTube because they see that YouTube is investing in them much the way a traditional cable network would.
- YouTube wants to build the idea that a YouTube channel IS a “real show.”
- YouTube is a big deal, but not to the “right” people.
Who are the right people? Advertisers…people who buy advertising. They’re advertising to advertisers.
OK…YouTube is a BIG FREAKING DEAL. Like, I am not a top 100 YouTube creator and yet I can’t go to the grocery store without snapping a selfie with a couple people. (This is totally cool, btw, as long as I am not currently eating or in the bathroom.) Young people are watching more YouTube than TV (no wonder Disney bought in).
But advertisers are not young people, and they’re looking at YouTube like it’s a soup made of 2,000,000 ingredients, most of which they don’t recognize and none of which go together. It terrifies them that they have to deal with this disgusting mess in order to reach young people.
So YouTube’s strategy is to make YouTube stars “actual stars”. The difference between those two things has nothing to do with engagement or viewership, it has to do with cultural perception. That’s what YouTube is aiming to change. Instead of having a dedicated loyal community, YouTube wants it’s stars to have a dedicated, loyal community AND broad cultural recognition. The way that Stephen Colbert has his slavering superfans, AND his name is known by everyone.
This mass cultural recognition will bring in more ad money (especially to the top 5% of YouTube, which YouTube will now be selling as a premium package.) And that’s great. As a YouTube creator, if I have more money, that means I can make more cool stuff, grow my company, employ more people, etc.
But there are broader, less exciting implications for us to be ready for as well:
- More ad money means more competition from more institutionalized companies. Companies that operate efficiently and do market research and clever accounting and have VPs of business development and lawyers and other things that I find intensely tedious.
- The barriers to entry on YouTube get higher…the gatekeepers re-take their posts. If YouTube stardom is “legit” stardom, the competition will increase. The people (or algorithms) who decide what content is getting featured, shared, and turned into TV ads will be the new gate keepers.
- YouTube will be less cool. Not all of it, mind you, there will still be pockets of exciting, interesting, revolutionary weirdness, but YouTube’s broader culture will be more bland every year in order to appeal to broader audiences and advertising execs.
None of this is shocking to me. It was always going to be the path that YouTube headed down (if it didn’t implode.) I guess I just thought it wouldn’t happen so fast.
My personal view is that YouTube’s strategy should be to foster great content, not cater to advertising executives. But I recognize that this strategy accomplishes both goals at once, so it’s not like I think it’s a bad strategy. I think YouTube could spend a little more time being cool before very intentionally and publicly going mainstream…but I’m a YouTube Hipster…what can I say.
If I’m angry about anything, it’s how shortsighted the advertising industry has been…making YouTube jump through a thousand hoops in order to get them to buy cheap ads when, really, YouTube has all the power. If ad agencies would like to stop reaching anyone under the age of 30…they’re welcome to keep marginalizing the most culturally important medium of the 21st century. Eventually they’d get fired and the problem would solve itself.
Congrats to Bethany, Michelle, and Rosanna…I can’t wait to see who’s next.
Non-spoiler review time…
…saw the new Captain America on the weekend. Stuff blew up quite nicely, the plot was nice, entertaining and ridiculous (with a few plot and thematic cop-outs, but that’s another subject with too many spoilers) and I enjoyed it overall. The well-memed takeaway one from the movie (see ne of my previous posts) was just plain silly, however.
Fun stuff and it did a good job spreading the plot load amongst the various leads in the movie. Also were I ever in the shape for it I’d totally cosplay Winter Soldier, but I need to lose like 30 pounds first…
Urgent security update
Bad news: A major vulnerability has been disclosed for the technology that powers encryption across the majority of the internet. That includes Tumblr. Our team took immediate action to fix the issue, but you should still take some time to change your password, not only here but on any other sites you visit.
You should also strongly consider enabling two-factor authentication. It’ll go a long way to ensure that no one besides you can access your account. Thanks, and take care.
This shit is really serious. I’m waiting to update for a couple of days since there a lot of sites that are still vulnerable but then -everything- gets changed.
This isn’t some abstract problem that is hard to exploit. This is a simple script that you can point at site and see usernames and passwords of recent logins, no exaggeration. Or if they’re encrypted, you can see the key. And it’s basically impossible to detect if it’s happened before…
…and it’s been out there for months. On a majority of web servers.
Everything needs to get changed.